WordPress Editor Certification Practice Exam 2025 – Complete Prep Guide

Permalinks in WordPress refer to the permanent URLs assigned to individual posts and pages. They are designed to be stable and not change over time, allowing users to share and link to content without fear of broken links. This permanence is critical for search engine optimization (SEO) as well, since search engines prefer consistent URLs when indexing content for search results.

The structure of permalinks can often be customized to enhance clarity, keyword relevance, and overall usability, which can help improve a website's visibility. Because they serve as direct and unchanging addresses to posts and pages, permalinks are fundamental in making content easily accessible to users.

In contrast, temporary URLs would not provide the reliability needed for sharing or linking to content over the long term, and standardized links for media files or shortened links for social sharing serve different purposes not specifically tied to individual posts and pages in the same way that permalinks do.