Wordpress Certified Editor Practice Exam

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How is keyword density calculated?

Number of keywords divided by total images
Number of keywords multiplied by total words
Number of times the keyword is used divided by total word count
Number of keywords divided by total page views

The correct answer is: Number of times the keyword is used divided by total word count

Keyword density is calculated by taking the number of times a specific keyword or phrase appears within a piece of content and dividing it by the total word count of that content. This calculation provides a percentage that indicates how often the keyword is used relative to the overall length of the text. This metric is important for search engine optimization (SEO) because it helps to ensure that content is relevant to the keywords for which the author wishes to rank. Maintaining an appropriate keyword density can enhance a page's visibility on search engines without over-optimizing or keyword stuffing, which can lead to penalties. The other options do not accurately represent how keyword density is determined, as they involve incorrect components or calculations unrelated to the keyword's presence within the text itself.